Role of Optimization in Website Traffic Generation

First thing to think about when looking for a web host is the sort of website you are thinking of creating. The company’s website has direct links to board members as well as a depositor page with access to its annual reports, but does not give detailed corporate governance information. Here are the ways to bring quality visitors: If your website has been well optimized for search engines, a search on your name or your style of art should bring up your website in the first few pages of results. I guess now you think that all you need to do is insert some of these keywords into your website and you will start to make lots of money, right.

Design your website for instant product reviews and actual delivery time and scheduling fast delivery of orders and pick-up of returns. When designing your site, put into mind a website that is homey. Navigation is one of the most important aspects of designing your website. Use website templates if you don't have any designing flair. The website designing company which you choose to use will be able to do this for you, as this is something which they are very familiar with.

Another thing that is handy to have is a website of your own where you can post your thoughts and explanation (nothing sells better than your own, plain English comments and reviews) along with any other articles that you can find will help to draw visitors in and make the search engines list your site better. Don’t forget to use your website as a key resource for keeping customers up to date – if you can regularly refresh the content with fact sheets, Frequently Asked Question Sheets or other valuable content, it will give them a reason to get back in contact with you. A home builder website should be equally open to these various ways of meeting information.

Links to your website act as votes for you. Factors such as links from other directories can help boost your position in search results since search engines, especially Google, see links to your web page or website as votes of approval. When someone reads your article and decides to check out your website, there is greater probability that the visitor will part with his/her contact information in your call to action, as you have already established some reliability via the article you wrote. Make sure to have a link to your article from your website. Visually inspect your link by visiting the web page, your link has been placed on.

Using Search Engine Marketing to Bring Traffic to Your Business

It has been said that online marketing is generally about exposure. Promoting your business' name to the public at large can help generate success in the industry. Attracting people to your site is a critical aspect of boosting sales and properly promoting your company. In order to dramatically traffic, you need to create a presence where people congregate. Where on the internet do most people visit? It would be the search engines.

Search engines are the core force that drives the internet. Basically, everyone will visit a search engine frequently. Lots of people will visit the search engines several times a day. That is why it should be a top priority to understand the best way to take advantage of the search engines. This is why it is important to look at the way search engine marketing works. Specifically, it is important to look at the two points of search engine marketing: pay-per-click advertising and search engine optimization.

Pay-per-click advertising can get you a lot of traffic within a short amount of time. You sign up with the search engine of your choice and select which keywords you want to be found for. When someone types in that search term into the search engine, your ad is displayed on the screen along with the top-ranked websites for that keyword. The good thing about this method is that you can jump right into the fray immediately. You don't have to come up with content or do a lot of additional things. You simply sign up, set everything up, and you start getting traffic immediately.

The downside to this is that you have to pay for every bit of traffic that you get. When you stop paying, the traffic stops coming. You even have to pay for the traffic if no one is purchasing anything from you. Therefore, you need to have a definite plan for the traffic that is coming in.

Search engine optimization is at the other end of the spectrum in regards to search engine marketing. Search engine optimization is all about getting free traffic from the search engines. Search engines have a particular way that they like to see their sites set up. If your site fits into this mold and delivers quality content, then they'll rank your site.

If your site ranks highly for a certain keyword, people will click on your link and visit the site. In this manner, search engines can deliver loads of free traffic for years. The thing with search engine optimization is that you have to tweak certain things about your site and deliver great content on a consistent basis. You also need to develop inbound links from other sites coming to your site. This helps the search engines decide on your sites relevance and popularity.

Overall, both of these subjects are specialized fields that require a lot of knowledge in order to master. If you don't have any experience with this method it's best to hire a professional to do this work for you. Molloy Marketing is a great company that specializes in exactly that. They'll give you a consultation on your online business and let you know exactly what needs to be done to generate more traffic. Check them out today.

How to Generate Great Content for Your Website

If you want to achieve lasting success with your website, then the best route to take is to build a content-rich site. A site that has varied and informative articles and information will be big hit with viewers and search engines alike. In case you have writer's block or are not sure how to go about creating more content for your website. Here are some tips to help you get moving.

1. When building content try to solve the problems of your viewers without making them buy something

Of course you have set up your website in order to either make money or "get" something out of it, but it is not productive to build scores of pages with hard-sell messages. People are coming to the net to find solutions to their problems. Provide articles, information and answers to these problems and you will win the respect, and trust of your readers. This is known as "pre-selling" and it is just as important as selling itself.

So, before you start tapping on your keyboard, keep the interests of your readers in mind and then begin.

2. Write about what you know and share your knowledge with your readers

If you have set up a website it means that you know something about your particular field, or have some special interest in it. For example, suppose you are selling digital cameras, why not write some articles reviewing the available cameras that are on the market. Or why not write an article explaining what people should look for when they buy a camera. There are a lot of people out there who don't have the foggiest idea about digital cameras and they would sure be happy to get some unbiased information before buying something.

3. Do research and turn dull reports into interesting articles

You can build on what you know by doing a bit of research on the web. Make a keyword search for "digital cameras" or whatever your field is, and you will find some web pages giving information. Often the information is just listed in a point-wise fashion in bulleted lists. Take this information, and blend it with your own experience to create new articles. You can quote or cite the other articles (with hyperlinks) that you find on the web if they are particularly useful. In fact this is the original idea behind Google's system of PageRank: web pages that are particularly good will earn links or "votes" from other sites.

4. Let your readers help you to create content

If you are not sure what to write about then why not ask your web visitors to submit their questions. These questions will stimulate you to provide answers in the form of articles. Dave Taylor is a technical "geek". If you have any question about computers, software, html, Mac, linux, unix and related technical matters you can just go to his site and ask a question. Dave's answers comprise hundreds, perhaps thousands, of pages of solid information. In fact, he has 29,300 pages indexed in Google!

You don't have to write hundreds or thousands of pages, but if you follow Dave's example you can certainly build up your site, and easily overcome your "writer's block."

5. Reprint the articles of experts in your field

There is no sense in recreating the wheel. If someone has already written something good about your particular field, you can reprint it. You will have to provide a link back to the author, but if the article really fits in with the theme of your site, then it is worth it.

6. Let your readers create content directly

Blogs with their "comments" sections are now one of the most popular ways of allowing web visitors to add their thoughts and ideas. You can also set up a bulletin board or forum using the phpBB software (which is pre-installed with many hosting plans). If you have enough traffic and an audience that is passionately interested in the themes of your website, then your own readers will create pages and pages of interesting content. You will of course have to moderate the forums or blogs, but the reward to you in terms of useful content will be worth it.

So, if your site is a bit thin on content, think about these six tips and take steps towards providing information that will make your site a place where people can come and find solutions to their problems or answers to their questions.

The Number One Tip for Doing Business Online

Most articles about doing business online give you a number of tips for success. Certainly you can learn a lot from these articles and many of the tips are useful and important. Right now I will not confuse you with many things to do or remember, rather let’s focus on one point that can make or break your effort to make money online.

In my opinion, the most important aspect of doing well online is to have a professional looking website.

If you are a door to door salesman or a sales person who meets clients face to face, then your appearance and your manner of presentation is the most important factor in determining your ability to sell. When you are trying to sell online, no one knows what you look like or what you are wearing and or what you sound like (unless you include video on your site). For the most part, you will first be judged by what your site looks like.

Most web visitors only spend 30 seconds or less on a web page. In that 30 seconds they judge whether there is information that will be useful to them and they also judge whether this is a serious offer coming from a trustworthy source.

You may ask how can they determine all this in 30 seconds? They will scan the headlines and headers and see what the site is offering and by looking at the design and layout they will form an initial opinion on the trustworthiness of the site. If the site looks like it was designed by your nephew who just learned how to put up a website, then the first impression will not be good.

Don't Skimp on Web Design

So, to make a long story short, don’t skimp on design. Get it done by a professional. If you have to pay for this, consider it money well spent because you will get this money back and much more when people visit your website and get the feeling that they are dealing with someone who is a professional. They will go on to buy your products or services, or sign up for your mailing list.

You don’t have to spend a fortune on web design. It is also possible to buy a template and add your content. But even if you are working from a template or using a blog or content management system that utilizes templates, it is still good to take the help of a professional. For example you can have your main banner or logo designed by a designer or you can have an artist or designer tweak your template or content management system so that it looks good.

You may also be wondering, “Once I have a nice design, how am I going to get traffic to my site?” This of course is the next step, but there is one thing that should be remembered: having a good looking site will actually help you to build traffic.

Here is how a good design can help with your traffic building. One of the most important factors in building traffic is achieving high rankings in search engines. Your ranking will depend on many factors, but one of the most important is the number of incoming links to your website from other websites. These incoming links are viewed by Google and other search engines as “votes” for your site. If you have a smart looking, professional site, then there is more chance that your site will gain entry to directories which are edited by human beings (as opposed to the robotic programs which gather data for the search engines). A placement in a directory such as www.dmoz.org can really boost a site’s ranking in the other search engines.

In addition, if your site has good content and a good appearance it is highly likely that people who are building lists and directories of important sites in a particular field will choose your site for their list and mention you as a good resource. If you have a garden supply business, and a snazzy-looking green site then there is a good chance that other people will list it as a resource even without you knowing it. In fact these are the best kinds of links, the links that you get without asking, the links that you get because people look at your site and say, “that is really a great site.” Good design will help you to get more of this type of links.

There are indeed many other things that you have to know about doing business online, but if you neglect this first point of starting with a great design, then you will not be able to reap the benefits of all your other knowledge. So, whatever you do online, take the time and effort and expense of making sure that your website’s design shows that “you mean business.”

Three Tips for Effective Article Marketing

One of the best ways to get free advertising and links back to your site is to write good articles and publish them on blogs and websites around the Internet with a link back to your site.  Doing this in a systematic way is usually called “article marketing.” I have done it for years and believe me it works!  However, my enthusiasm for article marketing is started to wane due to an avalanche of poorly written articles which do not provide end users with useful information.
In the same way that reciprocal linking was destroyed by misguided users trying to “game” the search engines, article marketing stands in a precarious position today. I publish three article directories and I can assure you that most of the articles submitted should be consigned to the recycle bin because they go against the basic idea of providing good useful information in an easy-to-read fashion. In case you are writing articles, or about to have some articles written for you, here are three important tips for doing it properly.
1. Provide Information and Not a Sales Pitch
It is futile to write directly about your product and explain how great it is. If this is what you want to do, it is better to write a press release and explain the newsworthy features of your work.  An article for publication on another website should be related to your area of expertise, but should not be bragging about you or your product.
For example, if you operate a garden supply business, then write “how-to” articles helping people to solve some of the gardening and landscaping problems that they might be facing. You don’t have to say how great your garden supply business is. If you write well and provide useful tips, then the readers will be impressed and they will want to click through on your link and find out more about you and your business
People who visit your website after reading a good article are high quality visitors, because they have been “pre-sold” on you. They already regard you as an “expert” and will be more inclined to buy your products or subscribe to your newsletters than someone who clicks through on just any old link.
2. Write the article properly or get the article written by someone who can write!
If you were to submit an article to your English teacher in high school or college, would you want to hand in something with obvious grammatical mistakes even in the title itself?  Of course you wouldn’t but that doesn’t stop people from hiring unqualified ghostwriters to write tons of sub-standard articles for them at $5 per article.
Try writing an intelligent 500 word article. Can you do it in ten minutes or even twenty minutes? Probably not. Take the time to write your article well and if you are hiring someone then you should opt for a native English speaker who will give it a reasonable amount of time. You may have to pay more for it, but you will gain in the end.
How will you gain? Well written and informative articles get reprinted at a much greater frequency than the junk or filler articles.  You will gain with more links and most importantly you will get more credibility as an expert in your field.
3. Format Your Articles Properly
One of the keys to effectiveness is the readability of your article.  Do you like looking at a long block of printed words without any paragraph breaks? Take the time to divide your articles into short paragraphs punctuated by sub-heads.  It will give your readers a chance to assimilate your message more easily.
The reason why I am particular on this point is that many people use automated article submission systems which push all the paragraphs together. Editors have no time to make these corrections for you and may delete the articles.  Alternatively, your article may be published, but in a way that turns off the reader, rather than inspiring her to read the whole article. Submit your articles in a proper format and make sure that your submission system sends a well formatted version to the publishers.
If you follow these three tips then you will be “adding value” to the Internet rather than clogging it with useless filler. You will be doing a service to the public, and in the end it will work to your benefit too.

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